Brand Redesign
Website
For the USTMA website redesign, my goal was to create a platform that effectively communicates the organization’s mission, values, and resources while providing a seamless user experience. The project began with in-depth research to understand USTMA’s diverse audience, which includes industry professionals, policymakers, and the general public.
The site’s content was thoughtfully organized to prioritize clarity and accessibility. Key sections, such as industry advocacy, sustainability initiatives, safety information, and news updates, were strategically placed to ensure users could easily find relevant information. I designed a clean, modern layout with an intuitive navigation structure, guiding users through the site effortlessly.
To enhance engagement, I incorporated dynamic visuals and data-driven elements, such as infographics and interactive features, to highlight USTMA’s impact and initiatives. Each page was designed to balance content density with readability, using white space, bold headings, and concise copy to make complex information approachable.
The website’s responsive design ensures optimal functionality across all devices, allowing users to access resources whether they’re in the office or on the go. This thoughtful approach to content and layout makes the USTMA website a powerful tool for education, advocacy, and community engagement.
2024 Patient Meeting
Event Agenda
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Fast4TMA
Logo
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Brochure
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Postcard
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2023 Patient Meeting Event
One of my first full-scale projects with USTMA was designing the branding for the 2023 Patient Meeting. I aimed to create a dynamic, liquid design that easily identified as blood, which TMA is associated with. I focused on the blood aesthetic while ensuring it did not appear grotesque, as we wanted to be welcoming, not frightening. A selection of the assets created are shown here.