Sly

I created this poster specifically around the foxes' senses. My primary focus was on sight over smell as I found that eyesight has a more striking appearance visually, and is more relatable to the audience compared to smell. I created a collage-like poster using three pictures of the same fox as it rotated it's head. I wanted to have both hard and soft transitions between these images. This led to the form of the fox and eyes continuing to flow normally, while the body and lower head have defined transitions. I found this helps show the speed in which a fox can move and track it's target.

SLY is black and white not because foxes are color blind, but rather to emphasize their ability to see contrast. Technically speaking, foxes have dichromatic vision so essentially they're red-green color blind. The reason foxes can still see so well is due to their ability to recognize the contrast between objects better than humans. In order to represent this idea, I made the majority of the poster black and white so viewers can get a subtle sense of contrast from the creature's perspective. I added an orange line, partially outlining the fox's snout, to keep the nose in the viewer's mind, as that is where the sense of smell is located.

I chose orange as the accent color for this poster for several reasons. First, the event will feature red foxes. 'Red' is a bit of a misnomer for this species, as they're typically a vibrant orange hue. There would be other species present, but orange is the coloration typically associated with the fox. Second, orange is often associated with fascination and enthusiasm, two emotions perfect for an event with experts looking to educate wide-eyed dreamers. Lastly, orange is a dramatically different color to both black and white. This helps it pop out both on lighter parts of the page as well as darker parts, guiding the viewer's eyes through the poster.