Seventh & L is a hypothetical luxury restaurant set in Sacramento on the corner of its namesake, Seventh street and L street.
Logo Design
The main goal for this logo was to create something that feels luxurious and upscale. I used a serif font for this reason. I felt a wordmark would make the most sense here - the restaurant doesn't need an extravagant logo to draw people in, the quality speaks for itself. I highlighted the S, & and L as it's the restaurant's nickname, S&L.